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TotalSoft IT Solutions Ltd
Services/Paid Ads & Lead Generation
Service

Paid Ads & Lead Generation

Paid campaigns across Google and Meta, funnel creation, and LinkedIn outreach built to generate qualified leads and measurable growth.

Overview

The framework behind the work.

Paid acquisition campaigns across Meta, Google, and LinkedIn — built for measurable lead volume, qualified pipeline, and a return that scales. Creative, copy, targeting, and tracking in one team.

What's Included

Capabilities engineered into every engagement.

Account Architecture

CBO/ABO structure, audience layering, and naming conventions that make optimisation actually work.

Creative Direction

Static, video, UGC-style, and carousel ad concepts shaped to platform behaviour and your brand.

Conversion Tracking

Pixel, Conversions API, GA4, and CRM tracking so reporting reflects pipeline, not vanity metrics.

Iterative Testing

Hypothesis-led testing on hooks, audiences, and offers to compound results month after month.

Outcomes We Optimise For

The outcomes we optimise for.

Every service we deliver is shaped by commercial outcomes — not just deliverables.

  • Lower cost per qualified lead.
  • Higher creative throughput per month.
  • Cleaner attribution between spend and revenue.
  • A clear path to scale without unit economics breaking.
Start Here

Get a quote for paid ads & lead generation.

Tell us what you need and we will come back within one working day with a recommendation and an honest estimate — no obligation, no hard sell.

Next Step

Let's scope paid ads & lead generation for your business.

A short call is enough to understand your goal and recommend the right next step.