Cookie Policy
This policy explains what cookies are, which ones we use, and how you can control them.
Last updated: 19 February 2026
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. Similar technologies include web beacons, pixels, and local storage — we refer to all of these as "cookies" in this policy.
Cookies can be first-party (set by us) or third-party (set by services we use). They can be session cookies (deleted when you close your browser) or persistent cookies (stored for a defined period).
Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are required for our website and SaaS products to function. They cannot be disabled and do not store personally identifiable information.
| Cookie Name | Purpose | Duration |
|---|---|---|
session_id | Maintains your login session in our SaaS products | Session |
csrf_token | Security token to prevent cross-site request forgery | Session |
cookie_consent | Stores your cookie consent preferences | 1 year |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our website, so we can improve performance and user experience.
| Provider | Cookie | Purpose | Duration |
|---|---|---|---|
| Google Analytics | _ga | Distinguishes users for analytics | 2 years |
| Google Analytics | _ga_* | Session state for Google Analytics 4 | 2 years |
| Google Analytics | _gid | Distinguishes users (short-term) | 24 hours |
Google Analytics processes data in accordance with Google's Privacy Policy.
2.3 Marketing & Advertising Cookies (Meta / Facebook Pixel)
We use the Meta Pixel (also known as the Facebook Pixel) on our website to:
- Measure the effectiveness of our Facebook and Instagram ad campaigns
- Build Custom Audiences for retargeting
- Build Lookalike Audiences to reach new potential customers
- Optimise ad delivery
| Provider | Cookie | Purpose | Duration |
|---|---|---|---|
| Meta (Facebook) | _fbp | Identifies browser for ad delivery and tracking | 90 days |
| Meta (Facebook) | _fbc | Stores last Facebook click for attribution | 90 days |
| Meta (Facebook) | Meta Pixel script | Tracks page views, custom events, and conversions | Session + persistent |
Meta processes this data under its own privacy policy. See Meta's Privacy Policy and Meta's Cookies Policy.
Your Ad Choices: You can opt out of personalised advertising from Meta by visiting Facebook Ad Preferences or using the Your Online Choices opt-out tool.
2.4 Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences.
Legal Basis for Cookies (UK GDPR & PECR)
Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we require your consent before placing non-essential cookies. Strictly necessary cookies do not require consent as they are essential for the service to function.
How to Manage & Opt Out
4.1 Cookie Consent Banner
Use our cookie consent tool to accept, reject, or customise which categories of cookies you allow.
4.2 Browser Settings
4.3 Opt Out of Google Analytics
Install the Google Analytics Opt-out Browser Add-on.
4.4 Opt Out of Meta Advertising
Visit Facebook Ad Settings or use Your Online Choices.
Cookies in Our SaaS Products
Our SaaS products use cookies for authentication and session management (essential cookies) only. No third-party advertising pixels are deployed within the SaaS product itself.
Changes to This Policy
We may update this Cookie Policy as our services evolve or regulations change. The "Last updated" date will reflect any changes.